Low Growth Is Here to Stay
Kim Seung-Pyo, Research Fellow, Samsung Economic Research Institute
Get used to low growth
- 65% of CEOs believe low growth will persist for more than 5 years
- 75% of CEOS are seeing a decline in earnings
- 34% feel that their companies are declining in capabilities and vitality, in addition to earnings
How long will low growth continue?
| Year |
Percent |
| 1 year |
4.1% |
| 2-3 years
| 37.3% |
| 3-5 years
| 28.2% |
| More than 5 years
| 21.4% |
| Do not know
| 9.0% |
Low growth can drive needed change
- Seek out new sources of demand
- Refocus resources on strong areas
- Consolidate your organization and motivate your employees
Sensing, Focusing and Energizing
- Sensing: Closely observing and analyzing your customers
- Focusing: Pursuing small successes and preventing negative surprises with risk management
- Energizing: Using non-monetary incentives when resources are tight
For CEOs
Communication with employees and presenting your vision are key to keeping your company afloat
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