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Case Study

Reports from SERI Quarterly, SERI's in-depth quarterly journal on the Korean and Northeast Asian economies

  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • The Rise of Korean Budget Airlines
    October 2013 The Rise of Korean Budget Airlines

    The arrival of budget airlines in Korea has brought new competition to Korea¡¯s long standing airline duopoly, to strong response from consumers. These firms have cut costs, streamlined organizations, and deployed social marketing techniques to attain a high share of domestic and short distance routes.

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  • Samjin¡¯s Touch Remote Control
    July 2013 Samjin¡¯s Touch Remote Control

    The introduction of smart TVs, like the introduction of smart phones, has mandated a change in user input methods. Samjin, a Korean partner of Samsung, has brought new innovation to the classic TV remote, whose design has remained the same for decades. Samjin¡¯s remote introduces touch gestures that are changing the face of a familiar device.

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  • Phablet Phenom: Samsung Galaxy Note Pens Best-Seller
    April 2013 Phablet Phenom: Samsung Galaxy Note Pens Best-Seller

    Samsung Electronics¡¯ Galaxy Note was the world¡¯s first commercially successful ¡°phablet,¡± a phone whose screen size is between that of a phone and a full sized tablet. With its 5.3¡± screen, the Galaxy Note debuted to skeptical criticism about its size. The market soon proved doubters wrong, and the Galaxy Note became a global best seller.

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  • KakaoTalk, a Mobile Social Platform Pioneer
    January 2013 KakaoTalk, a Mobile Social Platform Pioneer

    KakaoTalk, an instant messenger app for smartphones, emerged from nowhere to become a near ubiquitous part of Koreans¡¯ daily lives. Its fast rise to dominance came from Kakao¡¯s unique development approach, and a philosophy of constant improvement. Innovations like the provision of a gaming infrastructure helped Kakao to become profitable in record time.

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