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Collection of full-length papers and in-depth analysis of economic and management issues.

Apple: From Pioneer to Transformer of Personal Computing

Apple: From Pioneer to Transformer of Personal Computing

LIM Tae-Yun

Aug. 9, 2011

Download Apple: From Pioneer to Transformer of Personal Computing PDF email Print

Originally released on July 21, 2011

Despite being on sick leave, Apple CEO Steve Jobs attended the World Wide Developer Conference in June and unveiled the iCloud , Apple's cloud service, which will begin this autumn. The iCloud will allow users to store various contents generated on one Apple device, such as music and photos, and wirelessly transfer them to all Apple devices.

Although the iCloud is being touted as Apple's first real cloud service, the company provided an elementary level of cloud service, "MobileMe," in 2008. Of course, iCloud will offer a much wider scope of service for free, including mail, appointments, contacts, music, photos and documents. In the run-up to the autumn launch, Apple has acquired music streaming service provider "Lala" and established a data center in North Carolina.

Apple's new endeavor already has intensified competition in the cloud service market. Amazon and Google, which are already in the cloud service market, have started to reinforce their cloud service. Amazon has started to provide a 5GB free storage space and Google has started music streaming service, "Music Beta." This amounts to the first salvos in the next stage of computing paradigm, a shift from personal computers. In effect, Apple, a pioneer of the personal computer (PC) industry with IBM 30 years ago, has now become a transformer of the PC industry, hastening the end to how PCs are used. Whereas MobileMe service offered 20GB storage space for US$99 a year, iCloud has expanded the range of content users can use and reduced the storage space to 5GB, which is free of charge.

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