Go to content


Industry Report

Industry reports, briefs and video-clips issued by Samsung Economic Research Institute

Three Keywords at 2008 CeBIT

Three Keywords at 2008 CeBIT

LEE Won-Hee

Mar. 28, 2008

Transcript

Welcome to our video program. I'm Won-Hee Lee from the Technology and Industry Department.

CeBIT, an annual trade show for information and telecommunications technology, was held this year in Hanover with 5,800 exhibitors from 77 countries. The show receives great attention every year as a window on upcoming trends in IT.

This year's CeBIT was dominated by three key themes: “Green,” “Wearable,” and “Ultra-Mobile.”

The first keyword is “Green.” IT has grown friendlier to the environment in recent years, and this year's CeBIT saw increased emphasis on low power consumption and reduced pollution in manufacturing.

Reflecting such trends, CeBIT's core theme this year was “Green IT.” New products under this theme included “EcoDrive” from Microsoft. “EcoDrive” records driver's habits and vehicle conditions in real time, to be analyzed on a PC. “EcoDrive” then suggests ways to improve fuel efficiency and reduce CO2 emissions. Back in the office, Fujitsu-Siemens unveiled its “Zero-Watt” display, a computer monitor that uses zero power when in standby mode.

The second keyword is “wearable,” with wearable computers everywhere at CeBIT.

General Mobile showed off its futuristic wristwatch phone, which comes with an MP3 player, voice recorder, and call fuctions. General Mobile also showed off its sunglass- monitor, which provides viewers with an immersive experience equivalent to a 62 inch monitor. On a more tactile note, Mobile Research showed off its new fabric gloves that can replace the mouse and keyboard with gestures.

The last keyword is “ultra-mobile,” and this year's CeBIT saw mobility redefined to new extremes.

Panasonic introduced its hardy yet nimble, “Tough-book,” a super slim and super light notebook computer. As its name suggests, the Toughbook is rugged enough to take to harsh environments formerly closed to computers. Somewhat more delicate though no less capable, Dialogue Technology's “Flybook” broke new ground with a notebook only half the size of a sheet of letter paper.

So far, we've looked at three trends in the future of IT products. Such trends can be summed up in one sentence; IT is getting even closer to the ways people work and live. IT products now address many of the needs people have throughout their lives, including the need for environmental protection, as well as the need for better interaction with computers. Smart companies will keep a close eye on the new ways people are using IT products to bring their own businesses to the next level.

Thank you for watching. I'm Won-Hee Lee.

Go to list