Go to content


China Briefings

Reports on China issued by Samsung Economic Research Institute

Market Opportunities and Prospects for the App Store

Market Opportunities and Prospects for the App Store

Samsung Economic Research Institute Beijing Office

Dec. 13, 2010

Download Market Opportunities and Prospects for the App Store PDF email Print

1.The Rise of Smartphones and App-stores

□ Smartphones, which can run various application software, have emerged as a major driving force behind the growth of the mobile phone industry.

- The mobile phone industry has achieved continuous technological development, which has served as the basis of the growth for the smartphone industry.

• The size of the global mobile phone market shrank 5% from a year ago, with 1.13 billion mobile phones sold in 2009 compared to the 1.19 billion units sold in 2008. In contrast, the smartphone market has grown 15.1% for the same period. The number of smartphones sold in 2009 was 170 million units.

• In the first half of 2010, smartphone shipments rose to 120 million units, a 54% year-on-year increase. This rapid growth should continue in the last half.

For full text (13 pages), click the PDF icon on top.
Go to list