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China Briefings

Reports on China issued by Samsung Economic Research Institute

Competitiveness and Outlook for TV/Mobile Phone/Semiconductor Industries

Competitiveness and Outlook for TV/Mobile Phone/Semiconductor Industries

PARK Sung-Bae, JANG Sung-Won, LIM Tae-Yun

Feb. 29, 2012

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Ⅰ. TV Industry

Since the mid-2000s, China's TV industry has grown into the world's largest TV market. Its rapid growth has been supported by the wide spread of TVs in rural areas and government subsidies. China's local TV brands have taken advantage of the rapid growth in the domestic market to develop the next generation product and core technologies, and accelerate its advance into overseas markets, especially emerging markets. China's TV industry is likely to increase the percentage of parts manufactured within China, narrow the gap in core technology with counterparts in advanced countries, nurture next generation display technologies, and strengthen its effort to jump into the global market. For their part, Korea's TV manufacturers will face stiff competition from Chinese TV brands in a battle to grab a bigger share in the global markets. Therefore, they need to come up with diversified countermeasures.

Ⅱ. Mobile Phone Industry

Although China is the world's largest mobile phone producer and has the potential to become the largest smartphone market in two to three years, Chinese mobile phone makers are much less competitive than global leaders. For global makers including Korean companies, China's mobile phone market will present an opportunity to increase sales. However, there are also threats, as competition intensifies and Chinese mobile phone makers are becoming more competitive. Therefore, Korean companies should respond proactively to opportunities and threats in China's mobile phone market.

III. Semiconductor Industry

Although China rose to become the world’s largest semiconductor market as of 2010, the nation’s chip production is much smaller in comparison. China’s semiconductor industry is still far behind their advanced counterparts in terms of both manufacturing and design. Certainly, the competitiveness of China’s chip industry, especially the design sector, will be strengthened. Korean chip makers should come up with measures to tap into the ever-expanding Chinese chip market, taking advantage of their strengths and making up for the weaknesses of its chip industry.

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