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China Briefings

Reports on China issued by Samsung Economic Research Institute

China Business Intelligence No. 40

China Business Intelligence No. 40

Samsung Economic Research Institute Beijing Office

Aug. 20, 2007

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1. Industry: The Build-to-Order Market Booms in China

  • A group of domestic mobile phone makers, including Bird, Lenovo, ZTE and Amoi, are ramping up their build-to-order mobile phone business, following their enlistment as business partners of China Mobile and China Unicom in the first half of 2007. While the new push will undoubtedly help boost sales, it may prove deleterious over the long-run by distracting local mobile phone manufacturers from building stronger brands.
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