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China Briefings

Reports on China issued by Samsung Economic Research Institute

China Business Intelligence No. 37

China Business Intelligence No. 37

Samsung Economic Research Institute Beijing Office

July 30, 2007

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1.  Industry: Cross-Segment Alliances Boom in the Electronics Industry

  • Cross-segment alliances are allowing an increasing number of Chinese electronics firms to offer a package of products and services. However, potential clashes in business approaches and attitudes may hamper the efficiency of alliances. Consequently, ways to handle disagreement and improve efficiency has become a core issue in the alliances.
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