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China Briefings

Reports on China issued by Samsung Economic Research Institute

China Business Intelligence No. 36

China Business Intelligence No. 36

Samsung Economic Research Institute Beijing Office

July 23, 2007

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1. Industry: Digital Internet Entertainment Battle Begins

  • On June 18, Microsoft and Changhong signed an agreement to jointly develop household digital entertainment theater products. Two days later, Microsoft signed another agreement with Shanghai Media Group; Microsoft is the technology and platform provider and Shanghai Media provides the content.

    Many companies already have placed the Internet at the core of their home digital entertainment theory. In an increasingly competitive environment with many multinational corporations, what strategy will ultimately pay off?

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