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China Briefings

Reports on China issued by Samsung Economic Research Institute

China Business Intelligence No. 134

China Business Intelligence No. 134

Samsung Economic Research Institute Beijing Office

Sept. 16, 2009

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Highlights:

I. Economy

The issue of business ethics in multinational companies has been raised after a recent series of bribery cases. The report looks at the business culture and legal system of developing countries, and analyzes the issue of bribery among multinational companies. Multinational companies pursuing projects in many countries are torn between different regulations and business practices. The spread of bribery cases is attributable to a vague distinction between gifts and bribes, and the perception that bribes lead to orders. Chinese companies listed overseas need to strengthen their supervision on sensitive commercial activities, and pay attention on FCPA and other laws.

II. Industry

In the midst of global financial crisis, China's Internet TV market is emerging as a new sales avenue for TV manufacturers. The State Administration of Radio, Film and Television (SARFT) unveiled a new policy to strengthen its supervision and management over Internet TVs. The latest SARFT policy revision, however, may prompt numerous problems and disputes in the Internet TV industry. There is a different view about the development of the Internet TV industry between the SARFT and the China's Ministry of Industry and Information Technology (MIIT). The Internet TV market's direction will be determined by the tug of war between the SARFT and the MIIT.

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