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China Briefings

Reports on China issued by Samsung Economic Research Institute

China Business Intelligence No. 130

China Business Intelligence No. 130

Samsung Economic Research Institute Beijing Office

Aug. 19, 2009

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Highlights:

I. Economy

In 2009, China's LCD TV market overcame the economic slump and began to increase sales. Compared to 2008, flat screen TV sales increased by 58.3% to 9.778 million with LCD TVs taking up 92%. Yearly sales are expected to increase even further, with sales exceeding 28 million in the second half which is traditionally the high demand season. Also, in the second half, the PDP market is expected to make a recovery, while LCD TV's yearly sales is expected to total 21 million. As flat screen TVs are being rapidly distributed into China's third and fourth level markets, the anticipated increase in sales for 2009 is 100% compared to the previous year. China's export in LCD TVs (mainly small and medium sized TVs) is also showing signs of a recovery.

II. Industry

Sinotruk, the market bellwether in China's heavy truck market, formed a strategic alliance in capital and technology with the global truck manufacturer MAN in July 2009. MAN acquired a "25% + 1 share" stake in Sintruk for 560 million euros and, at the same time, provided technological know-how to the Chinese truck maker. An increasing number of global truck manufacturers are showing increasing interest in China's heavy truck industry as the Chinese heavy truck market continues to grow at a rapid pace, achieving an average annual sales growth of 70% over the past ten years. China's heavy truck sales reached 540,000 units in 2008, a 11.3-fold jump from 1999.

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