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China Briefings

Reports on China issued by Samsung Economic Research Institute

Apple’s Business Strategy and Its Implications

Apple’s Business Strategy and Its Implications

Samsung Economic Research Institute Beijing Office

Aug. 5, 2010

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1. Competitiveness of Apple

Increased Influence of Apple

□ Apple is regarded as one of the most innovative companies in the world. In 2009, Forbes named Apple a global high performer.

- Apple's iPod released in 2001 changed not only the music player market, but also the music industry.

• Appearance: iPod has become an icon with its simple design and colors.

• Service model: The combination of iPod and iTunes rewrote the music industry.

• Sales of iPod increased dramatically after the release of iTunes Windows system in 2003.

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