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China Briefings

Reports on China issued by Samsung Economic Research Institute

Tencent's Competitiveness and Mobile Internet Strategy

Tencent's Competitiveness and Mobile Internet Strategy

Samsung Economic Research Institute Beijing Office

Oct. 14, 2010

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1.Introduction

□ Tencent is the most successful Internet firm in China.

- Tencent was founded in November 1998 by Ma Huateng and Zhang Zhidong.

- Tencent has grown into China's most profitable Internet company in just 10 years.

• The company achieved rapid growth thanks to various Internet businesses such as the Instant Messenger (IM) Service, online games, Social Network Service (SNS), and supplementary Internet services.

• As of 2009 Tencent's total sales and net profit reached 12.4 billion and 5.2 billion yuan respectively. The aggregate market value of its stocks exceeded 40 billion yuan.

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