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Industry Report

Industry reports, briefs issued by Samsung Economic Research Institute

The Evolutionary Paths of Korea's Internet Businesses

The Evolutionary Paths of Korea's Internet Businesses

KWON Ki-Duk

Nov. 17, 2006

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Over the past 10 years, Korea's Internet businesses have witnessed substantial change, including noticeable transformation in business models and an increase in overall sales. Companies' major revenue sources have evolved from initially relying on banner ads, to online games, keyword ads, and finally, online commerce.


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