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Management Report

Management reports, briefs issued by Samsung Economic Research Institute

Corporate Patronage of Community Arts and Culture

Corporate Patronage of Community Arts and Culture

JEON Young-Ok

Aug. 22, 2005

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Mecenat is a form of corporate philanthropy to promote a community's artistic and cultural activities. Coming from a French word meaning patronage of the arts and culture, and named after the ancient Roman politician Maecenas who was a patron of arts and culture, today it is used to indicate corporate activity aimed at enhancing the image of corporations supporting arts and culture.


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