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Management Report

Management reports, briefs issued by Samsung Economic Research Institute

Recent Trends in Design Management

Recent Trends in Design Management

LEE Ahn-Jae

Jan. 12, 2007

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Design management has become a significant issue in management strategy. Companies regard design as one of the most effective tools to differentiate their products, enhance brand value and spur innovation. According to a Samsung Economic Research Institute survey of 200 domestic CEOs, 51.7% stated that design has a decisive impact on corporate competitiveness.


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